Trent Lyle
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SAGE + MLB

AGENCY: VCCP

ROLE: Account Director

MEDIA: Digital Video, Social, Activations

As my Google projects were coming to a close, the VCCP UK office sought a representative for their global client, Sage—the leading provider of accounting, financial, HR, and payroll technology for small and mid-sized businesses. That's when I stepped in to handle the responsibilities for clients in the US and Canada.

 

SAGE + MLB

One of my first undertakings was to lead our team and collaborate with Sage on launching a 3-year partnership with the MLB, marking the tech company's inaugural sports partnership in North America. We successfully presented our creative strategy, "Champions are made when instinct meets insight," which has now become a global theme for all of Sage's sports partnerships. With the strategic foundation in place, we shifted our focus to the creative aspect. For the initial launch, we leveraged the existing global "Voices" campaign and infused it with baseball Easter eggs throughout. A quick and effective solution to get to opening weekend.