2020 ST. PATRICK’S DAY + COVID-19
The high point of the COVID-19 pandemic hit the U.S. at precisely the same time as St. Patrick’s Day, Jameson’s most important annual activation moment. As the world shut down, we did not - and had to pivot a finalized campaign to a message that reflected the sensitivity of the time in a way that was still authentic and own-able to the brand. In 72 hours, the Night team was able to create a comms plan and execute the accompanying content. The results - over 1 BILLION media impressions and direct support to one of the hardest hit communities - our bartenders.
CASE STUDY VIDEO CREATED BY NIGHT AFTER NIGHT
JAMESON COLD BREW
When Jameson released a new product, we introduced "First Impressions" - their first mini-series to live on Instagram TV. We traveled to 5 key markets to capture bartenders trying Jameson Cold Brew for the first time. Then, we had the bartender create a Cold Brew cocktail, inspired by the taste and flavors of the product.
JAMESON + COMPLEXCON
Jameson was an official sponsor of the 2019 ComplexCon. We helped with the brand’s presence surrounding the event and on-site execution. This included collaborating on limited edition merch with streetwear company, The Good Company.
CONTENT, CONTENT, CONTENT
In general, we produced a lot of great content.
