SUPER BOWL XLVI
Bud Light lucked out with the location of the 2013 Super Bowl. What better place to continue their "Superstitions" campaign than New Orleans. With the help of Stevie Wonder and a little voodoo, we created two ads prior to kick-off. But, with even more luck, a mysterious blackout in the stadium caused one of the spots to be played again — for free.
MUSIC FIRST + 50/50/1
Bud Light decided to change their summer music program in 2013 with something that has never been done — so we, along with Live Nation, gave them Bud Light Music First. It was a summer long sweepstakes leading up the 50/50/1, one concert in each of the 50 states on a single day. Acts included Kendrick Lamar, The Flaming Lips and Mastodon
