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FEDEX

AGENCY: BBDO

ROLE: Senior Account Executive

MEDIA: TV, OOH, Print, Digital, Social

I spent 2 years in an ongoing 25+ year BBDO/FedEx relationship working on brand campaigns and special projects. Here are a few of my favorites.

 

PACK PLUS

FedEx launched a new custom packing service for your special and fragile items — so we, alongside an emotionally needy robot, developed a campaign aimed at small business owners to help with the nationwide rollout. 

 
 
 
 
 

SOLUTIONS THAT MATTER

FedEx wanted new advertising in its ongoing “FedEx. Solutions that Matter” campaign.  This work targeted micro-businesses and demonstrated the variety of solutions FedEx can provide to help these businesses grow.  Personally, the open floor plan spot hit a bit harder than the others. 

 
 
 
 
 
 
 

PEAK SEASON

Peak season for FedEx is naturally around the holidays. Taking a break from small business and looking towards the consumer, we used a pseudo-retired Santa to create laughs and drive business.