“Block Party” 2012
“Water Way” 2012
AGENCY: Translation
ROLE: Assistant Account Executive
MEDIA: TV, OOH, Print, Social, Experiential
The task was to bring back Bud Light Lime as the beer of summer. So we decided to #TURNUPSUMMER (yes, when hashtags were a new thing for brands) — by throwing a block party as the base of our creative and tapping into Swizz Beatz to remix a summer classic. My first campaign. *tear*
“Block Party” 2012
“Water Way” 2012
