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PUMA

AGENCY: co:collective

ROLE: Account Supervisor

DELIVERABLES: Brand & Comms Strategy, Digital Video

As PUMA’s strategic partner, we helped them define a unifying brand quest to drive an integrated storydoing approach from product platforms to product launches. I was brought in to help drive projects forward seasonal product communication strategies and go-to-market plans, develop the stories behind their highest priority products, and led production of multiple PUMA internal videos.

 

TEAMSPORT, SPORTSTYLE, + RUNNING & TRAINING

We defined PUMA's go-to-makret strategy across flagship business units, product categories, and targeted demographics. We conducted global research and persona development, designed content; defined retailer and ambassador strategies; and established partnerships, collaborations and influencer relationships.

 

IMPACT

  • #1 Marketer of the year (2017) by Footwear News

  • #1 Fastest growing sports brand in North America (2019)

  • 36% stock growth from 2018-2019

  • 15% topline revenue growth 2018-2019

  • Our multi-year partnership led to $6B in profit and the best year in PUMA's history in 2021