TEAMSPORT, SPORTSTYLE, + RUNNING & TRAINING
We defined PUMA's go-to-makret strategy across flagship business units, product categories, and targeted demographics. We conducted global research and persona development, designed content; defined retailer and ambassador strategies; and established partnerships, collaborations and influencer relationships.
IMPACT
#1 Marketer of the year (2017) by Footwear News
#1 Fastest growing sports brand in North America (2019)
36% stock growth from 2018-2019
15% topline revenue growth 2018-2019
Our multi-year partnership led to $6B in profit and the best year in PUMA's history in 2021