Trent Lyle
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EVOLVE VACATION RENTALS

AGENCY: Piggyback

ROLE: Director of Accounts

MEDIA: Digital, Social

In the summer of 2021, I freelanced for my friends over at Piggyback as Director of Accounts. Worked with a few of their clients and a handful of projects, but my favorite was definitely Evolve Vacation Rentals.

 

VACATION YOU

For their first big brand campaign, Evolve needed a big and simple message that everyone could relate to. So, as big vacation dreamers ourselves we immediately thought of VACATION YOU, the better version of ourselves. We created a :30 hero spot with a handful of snackable :15s - for those with a shorter attention span.