AGENCY: Translation
ROLE: Account Executive / Social Producer
MEDIA: TV, OOH, Print, Social
I was fortunate enough to be part of the birth and rise of the Bud Light Lime Lime-A-Rita franchise. We helped bring to life the OG Rita and several members of the Rita family: Straw-Ber-Rita, Cran-Brrr-Rita, Mang-O-Rita and Raz-Ber-Rita. It's still a toss up if it was the marketing or taste that pushed the Ritas into popularity.
